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Who we are

Our website address is:

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

If you complete a contact form on our website this information is emailed across to our contact email address so that we can contact you.

Subscribing to our Newsletter

If you subscribe to our newsletter then your information is passed to MailChimp. We use this supplier to send out all our newsletters. To unsubscribe from this once you have signed up, you are able to use the links at the bottom of all emails sent.


If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We are currently using Google Analytics so we can monitor our web traffic, this way we can moderate

Who we share your data with

We do not share your data with anyone outside of our network of suppliers who provide services to us to help with our website. This currently includes MailChimp for our Newsletter subscriptions.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

We send your data to MailChimp for our newsletters.

If you are purchasing an item from our online shop then your data may be sent to one of our shipping services for processing.

Special Information - Cookies

On our website we use technologies that make it easier to use and/or that provide a variety of functions (thereby making the website more user-friendly, effective and secure overall). These technologies include cookies, pixels and scripts (hereinafter referred to as “cookies”).

Cookies are small data records that are saved on your device and contain things like personal website settings and login information. These data records are generated and sent to you by the web server that you connected to through your web browser.

How cookies are processed

In principle it is possible to access our website without cookies. However, if you wish to make extensive use of the functionality of our website you should accept cookies, which in turn will enable certain functions or make them more convenient.

Most web browsers are set up by default to automatically accept cookies. However, you can object to the use of cookies at any time with immediate effect for the future by setting up your browser such that it does not accept cookies or only accepts certain cookies, or so that you are notified as soon as cookies are sent. The result may be that you cannot make full use of all the functions of our website. If you accept cookies in your browser settings, you are giving consent to the use of these cookies by using our website.

Please note that the settings in your browser always only apply to the browser in question. If you use several browsers or end devices, you must apply the settings again. You can also delete cookies from your computer’s memory at any time. Please consult the Help function on your browser for information on cookie settings and how to change them, and how to delete cookies.

There are also software products that manage cookies for you. For more on cookies and how to work with cookies please look at the many Internet sites with helpful information. 

Which cookies do we use?

We mainly use the following categories of cookies:

Essential cookiesThese are essential for the website to function. Without them, services such as login would not work.
Functional cookiesThese allow a website to save information that has already been entered (such as user names and configurations) and provide the user with better and more personalized functions.
Performance cookiesThese are used to improve the user-friendliness of our website and hence the user experience. They collect information about how our website is used, the number of visits, average length of stay and the pages accessed. Performance cookies help us to identify the elements on our Internet offering that are used the most and help us develop the website based on your needs.

We also use analysis cookies in connection with web analysis (see also the section on user tracking).

Cookies may be permanent or temporary. Permanent cookies save a file on your end device for a set period until it expires (unless you delete it before that).  This means language settings can be saved, for example, so you do not have to re-enter these in our website. Session cookies temporarily store a session ID while you are active on the website. This means you do not, for instance, have to log in again when you change pages. Session cookies are deleted when you log off or cease to be valid once your session has expired.

Third-party cookies may also be used. These come from providers other than the website operator. They can be used, for example, to collect information for advertising, user-defined content and web statistics.

We provide below a list of the cookies we use; this is intended to inform you of the purpose and nature of the respective cookies and their storage period.

Purpose of cookieType of cookieName of applicationName of cookieLength of time stored
Analysis cookiePermanent cookieGoogle Analytics_gid24h
Analysis cookiePermanent cookieGoogle Analytics_ga2 years
Functional cookiePermanent cookieGoogle Analytics_gat1 minute

Special information – user tracking and user-based online advertising

User tracking

Google Analytics

In order to keep the Go Red website current, user-oriented and complete, this website uses Google Analytics, a web analysis tool by Google Inc. ("Google") that allows us to optimise our website to your needs. Google Analytics uses cookies that can track your preferences when you visit our website. This provides functions such as facilitating navigation and allows us to make our services even more user-friendly. The information generated for this purpose (including the IP address) is anonymised by default so that it cannot be used to identify you. The data is only analysed for reports after anonymization. The information generated by these cookies is generally transmitted to and stored on a Google server in the United States. As a user of our services, you can of course opt out of the use of cookies by changing your browser settings at any time.

You can prevent the data generated by the cookie and related to your use of the website (including your IP address) from being collected and processed by Google by downloading and installing a browser plug-in (IP anonymization). However, Google first truncates your IP address within Member States of the European Union or other contracting states to the Agreement on the European Economic Area. The current link is:

More information on usage conditions and data protection in Google Analytics can be found here:

As an AdWords customer, the Go Red Website also uses Google conversion tracking by Google on some pages. This means that Google AdWords places a cookie on your computer (“conversion cookie”) if you have accessed our website via a Google ad. These cookies become invalid after 30 days. If you visit certain pages on our website and the cookie has not yet expired, we and Google can recognise that someone has clicked on an ad and been directed to our page as a result. Each AdWords customer receives a different cookie. Cookies therefore cannot be tracked via the websites of AdWords customers. The information collected with the help of the conversion cookie allows us to prepare conversion statistics to optimise our services. AdWords customers know, for instance, the total number of customers who have clicked on their ad and been redirected to a page with a conversion tracking tag, but they do not receive any information by which users can be personally identified. If you do not want to participate in the tracking, you can prevent the placement of the necessary cookie, for instance through a browser setting that deactivates the automatic placement of cookies in general. You can also deactivate conversion tracking cookies by setting your browser to block cookies from the domain “”.

Moreover, the Go Red Website uses Google’s remarketing technology on some pages. With this technology, users who have already visited our web pages and online services and shown an interest in what we have to offer are shown targeted advertising on other websites of the Google Partner network. The ads are displayed through the use of cookies, by means of which the user’s behaviour during his or her visit to the website is analysed and then used for targeted product recommendations and interest-based advertising. 

If you do not wish to receive any interest-based advertising, you can deactivate Google’s use of cookies for these purposes by going to Alternatively, users can deactivate cookies from third-party providers by going to the network advertising initiative’s deactivation page


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The colour red started making an appearance on landmarks in various global locations after an initial campaign founded in Australia in 2015 called Code Read. The founders were mothers who whose aim was to raise greater awareness of dyslexia and advocated for their children. The fact you’re reading this today is testament to their commitment and success. Many dyslexia campaigners share common goals around equal access to literacy and reading, pushing for:

• dyslexia-aware teachers
• early screening and identification
• appropriate support